A well-known enterprise who are major players in their sector. They are entering an exciting period of digital transformation and have a big pipeline of exciting user experience and product projects. They focus on their global e-commerce offering across multiple markets. They offer flexible working arrangements and a fantastic team environment.
ABOUT THE ROLE:
This role is an exciting opportunity for someone who wants to work for a global brand on global campaigns to develop and drive e-commerce conversion.
You will develop the email marketing activity across their portfolio and also be responsible for driving the growth of their email databases.
You'll work cross-functionally and collaboratively with the Digital team to guide content creation to maximise direct to consumer sales for target audiences. KEY RESPONSIBILITES:
Develop strategy to drive insights to help grow the email marketing channels.
Report on performance and advise on results and improvements.
Develop the digital analytics strategy.
Provide monthly reporting.
Manage a 'test and learn' approach.
ABOUT YOU:
3 - 5 year's experience in email marketing or consumer data management Experience in a retail environment Proven experience developing campaigns to drive revenue growth Experience managing marketing platforms such as Marketing Cloud, Marketo, Mailchimp. Strong knowledge of Google Analytics and reporting metrics. Basic HTML / CSS / Javascript knowledge is ideal
