Own all marketing initiatives for a leading global asset management across two of it’s major retail assets. They have an excellent, strong cohesive team culture and offer a high performing yet rewarding work environment. Their offices are based in East Auckland.
About the role:
As their Marketing Manager, your goal will be to design, execute and manage all marketing initiatives, ultimately driving performance.
You’ll be reporting into the Centre Manager, working closely with the Management team. You will have three direct reports.
As a key member of the senior leadership team, we are looking for someone who comes from a strong marketing background, with experience in the retail sector advantageous.
Key responsibilities:
Develop and deliver retail engagement strategy alongside the Retail Manager and the annual asset strategy alongside the Centre Manager, turning these strategies into functional plans and presenting them to key stakeholders including updates on performance
Develop and deliver a data driven marketing strategy supporting their business plans and asset strategy
Plan and implement marketing and communication plans, with the overarching aim of maximising sales
Ensure marketing channels are optimised and up-to-date.
Understand the asset's customer profile and implement marketing initiatives against this
Understand key trend and retailer performance, understanding what factors affect key retailer performance
Review sales reports, and devise strategies based upon these
Collaborate on cross-centre research projects
Own the NPS+ Program, ensuring insights have actionable deliverables
Own monthly/quarterly sales reporting, ensuring deadlines are met
Participate in their weekend and late-night duty roster as required
Manage all aspects of the retail assets brand
Drive awareness of centre initiatives, ensuring communications are processed appropriately
Develop relationships with local stakeholders
Work closely with the Digital Marketing and Events Executive, ensuring digital platforms are delivered seamlessly
Manage their Customer Service Function
Own the accountability of the marketing budget
What you'll bring:
You’ll come from a similar Senior Marketing Manager role where you have had direct reports
Knowledge of the retail sector advantageous
Experience in budget management and business planning
Brand and campaign management experience
Results driven
Experience working on multiple projects at once
Excellent written and verbal communication skills
Fantastic interpersonal and relationship skills with the ability to maintain and build relationships with key stakeholders
Ability to proactively manage time by identifying key priorities and tasks in competing workloads.
Happy to work over the weekends on occasion when required.
What's next?
Please apply online, or for more information contact Holly Greenwood on 027 227 9091 or at hgreenwood@brightspark.io
